So, you’ve started your Facebook Business page and you want it to look as professional as possible, but you’re not sure how to enhance your social media presence on the platform?
Don’t worry – we’re here to help! Here’s our top 5 tips for Facebook for Business...
1. Complete Your Page
This might seem like an obvious one but make sure that you’ve populated everything that you can on the page. This includes giving yourself a page photo which should be your logo, as well as a cover photo or video which could showcase your brand a little more by including your tagline or a promotional offer.
TIP: Your cover photo/video should have these dimensions - 820 x 312 pixels, so that it fits perfectly in the space allocated at the top of your profile.
You should also ensure that your ‘About’ section is fully fleshed out too. This should include a brief description of the business. Remember – keep it short as it only allows 255 characters!
Another part of your profile to populate is your page’s “Story”. This can be longer than the ‘About’ section and can include a short history of the business or a more in-depth look at your services/products/brand. You should also include an image that represents your brand – this doesn’t have to be your logo!
Other than those, try to fill as much of the ‘About’ tab as you can with contact details, price estimates, website address and awards received.
2. Join Relevant Groups
So you’ve got your page aesthetic sorted, now it’s a chance to find your audience. Facebook offers you the opportunity to, as a Business Page Admin, enter Facebook Groups. This is a great tool to target your consumers directly without using Ads.
Using Facebook’s search features, look to see if there are any local community groups that may engage consumers nearby your business, you could also join industry relevant groups that would allow you to be a part of the conversations happening within your field.
TOP TIP: Always read a group’s rules before joining and make sure you abide by them. Some groups have a strict policy on advertising your business and will kick you out if you don’t follow their rules!
3. Add Products / Services
Facebook also allows you to showcase your product/service range on your business page within its ‘Shop’ tab. This may not be relevant for all businesses but it’s a great chance to link directly with your online shop – so whether it’s vouchers or physical products, adding these is a great way to nudge your audience in the direction of your website.
Another bonus is that they you can then tag the products from your ‘Facebook Shop’ in your posts and so promoting specific items to your audience becomes easier and more effective.
4. Autoreply Messages
If someone is looking to contact your business via Facebook, they are most likely to message your page directly. Facebook highlights to your followers how long they can expect to wait for a reply based upon your response time to messages, and so it’s important to be fast and effective when getting back to your Facebook enquiries.
However, if you’re not able to deal with your messages frequently throughout the day, it is a good idea to create an automated response for this as well as for FAQs. Your automated response could include a message that explicitly states you don’t use Facebook Messenger for customer enquiries, for example:
“Thanks for getting in touch! However, this is an unmanned inbox and we cannot guarantee someone will respond to your message soon. To reach us, please call XXXXXX”
Or you could include a courtesy response in case you are unable to reply immediately:
“Thanks for getting in touch! We will aim to respond to your enquiry as soon as possible. If it is urgent, please email us on XXXXXXX”
5. Internal Scheduling
So, your page is ticking all of the boxes, now your focus is your content. Time to make a plan and implement it, but if you don’t have time to post everyday – don’t worry!
Facebook is the only social media platform to cut out the middle man by having it’s own in-built scheduling software. This means that you can forward plan your content and schedule it for a later date, safe in the knowledge that all your amazing content will reach your followers when you want it to.
When is best to post? That depends on your business but think about when your customers are likely to be on Facebook, and try to schedule them around those timings.
Hope these tips help you have a slicker and more operational Facebook page!